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We love helping companies save money. Email campaigns can get expensive so here are some tips guaranteed to generate savings you can take to the bank. 1) Use Free Tools to Make Better Graphics Graphics grab attention and can make your emails stand out. However, they can be expensive to produce. Rather than paying an arm and a...
Despite the fact that online content marketing and the use of social media for outreach are growing at a more rapid rate than ever before, the value of a great email campaign shouldn’t be underrated. If you’re a business or business marketer, here are three easy steps to start optimizing your email campaign today: 1. Improve Email Deliverability...
Tracking Your Email Campaigns with Google Analytics and Your Marketing Software Email campaigns can be a highly useful marketing tool. It is important to obtain accurate statistics in order to discover their effectiveness. These statistics, as well as an overall idea of your return on investment (ROI) for the campaign, can be acquired by using Google Analytics combined...
Now that March has blown by, we wanted to recap some of the top email marketing experts’ best posts from the month for you. Obviously, it’s hard to pick just four that are worthy of the spotlight, but these provide what we feel are really valuable insights and so are well worth your time. Like any other form...
